Model of an integrated global marketing contract
Between
[Name of marketing company], a limited liability company, registered in the Kingdom of Saudi Arabia under number [registration number], with its registered office at [address], represented in this contract by [name of representative], in his capacity as [job title], on the one hand,
And
[Name of the marketing agency], a limited liability company, registered in the United States of America under number [registration number], with its registered office at [address], represented in this contract by [name of representative], in his capacity as [job title], on the other hand,
Have agreed to the following:
Article 1
Definitions
In this contract, the following terms have the meanings specified below:
“Marketing company” means [name of marketing company].
“Marketing agency” means [name of marketing agency].
“Products” means the products and services provided by the marketing company.
“Global marketing” means the marketing of the products in multiple countries around the world.
Article 2
Obligations
The marketing company undertakes the following:
To provide the marketing agency with the products and services in accordance with the terms and conditions set out in this contract.
To provide technical and marketing support to the marketing agency.
To keep the marketing agency updated with the latest information about the products and services.
To provide the marketing agency with a list of target markets and countries where the products should be marketed.
The marketing agency undertakes the following:
To market the products in the target markets and countries specified by the marketing company.
To develop and implement a global marketing plan that targets the target customers.
To achieve the agreed-upon global marketing objectives.
Article 3
Duration
This contract shall commence on the date of its signing and shall continue for a period of [duration of contract] years, renewable for a similar period by agreement between the parties.
Article 4
Remuneration
The marketing company shall pay to the marketing agency for the global marketing services the sum of [amount] Saudi riyals, to be paid in [payment method], as follows:
An advance payment of [amount] Saudi riyals upon signing the contract.
Monthly payments of [amount] Saudi riyals, during the period of the contract.
Article 5
Liability
The marketing company shall be liable for any damages caused to the marketing agency as a result of its failure to fulfill its obligations under this contract.
Article 6
Dispute Resolution
In the event of any dispute between the parties regarding the interpretation or implementation of this contract, the dispute shall be resolved amicably. If no solution is reached, arbitration shall be resorted to in accordance with the arbitration rules of the International Chamber of Commerce.
Article 7
Disclaimer
Neither party shall be liable for any loss, damage, or delay caused by reasons beyond its control.
Article 8
Force Majeure
Neither party shall be liable for any failure to perform its obligations under this contract if such failure is caused by force majeure, such as fire, flood, earthquake, war, or other uncontrollable events.
Article 9
Amendment
This contract may be amended by written agreement between the parties.
Article 10
Termination of the Contract
This contract shall terminate in the following cases:
At the end of the agreed-upon period.
At the will of either party, upon giving the other party notice of at least [notice period] months.
Upon the occurrence of any of the grounds for termination provided for by law.
Article 11
Entry into Force
This contract shall enter into force on the date of its signing by both parties.
Drawn up in two original copies, one to be retained by each party.
For the marketing company
[Name of representative]
This is just a model contract, and specific clauses may need to be added or removed depending on the specific needs of the parties involved. It is important to have a lawyer review any contract before signing it to ensure that it is fair and protects your interests.
Here are some additional things to consider when drafting a global marketing contract:
The scope of work: The contract should clearly define the scope of work that the marketing agency will be responsible for. This should include specific tasks and deliverables, as well as a timeline for completion.
Payment terms: The contract should specify the payment terms for the marketing agency’s services. This should include the amount to be paid, the payment schedule, and any late payment fees.
Confidentiality: The contract should include
Here are some additional things to consider when drafting a global marketing contract:
Confidentiality: The contract should include a confidentiality clause to protect the marketing company’s trade secrets and other confidential information. This is especially important in a global context, where the marketing agency may be operating in multiple countries with different laws and regulations.
Termination: The contract should specify the grounds for termination and the notice period required by either party to terminate the contract. It is also important to consider how the contract will be terminated in the event of a bankruptcy or insolvency of one of the parties.
Governing law: The contract should specify the governing law in the event of any disputes. This is especially important in a global context, where the parties may be located in different countries with different legal systems.
Intellectual property: The contract should specify the ownership and use of any intellectual property that is created or used during the course of the marketing campaign. This is especially important in a global context, where the marketing campaign may involve the use of trademarks, copyrights, and other intellectual property rights in multiple countries.
Compliance with laws and regulations: The contract should require the marketing agency to comply with all applicable laws and regulations in the countries where the marketing campaign is being conducted. This is especially important in a global context, where the marketing agency may be operating in multiple countries with different laws and regulations.
It is also important to note that the contract should be tailored to the specific needs of the parties involved. For example, if the marketing campaign will be targeting a specific language or culture, the contract should include provisions to ensure that the marketing materials are culturally appropriate and translated accurately.
If you have any questions or concerns about drafting a global marketing contract, it is advisable to consult with an attorney.
Model of an Integrated Global Marketing Contract
Introduction
This contract is between [Business Name], located at [Business Address] (hereinafter referred to as “Client”), and [Marketing Agency Name], located at [Marketing Agency Address] (hereinafter referred to as “Agency”).
Scope of Work
Agency shall provide the following integrated global marketing services to Client:
- Market research: Conduct market research in the target countries to identify opportunities and develop strategies.
- Marketing strategy: Develop and implement a comprehensive marketing strategy that aligns with Client’s overall business goals and target markets.
- Branding: Develop and manage Client’s brand identity globally, including its logo, tagline, and messaging.
- Content marketing: Create and distribute high-quality content that attracts and engages target customers in each target country.
- Search engine optimization (SEO): Optimize Client’s website and online presence for search engines in each target country.
- Pay-per-click (PPC) advertising: Manage Client’s PPC campaigns on search engines and social media platforms in each target country.
- Social media marketing: Create and manage Client’s social media accounts and campaigns in each target country.
- Email marketing: Develop and execute email marketing campaigns to nurture leads and convert customers in each target country.
- Public relations: Generate positive media coverage for Client in each target country.
- Event marketing: Plan and execute events that promote Client’s brand and products or services in each target country.
Deliverables
Agency shall deliver the following deliverables to Client:
- Monthly global marketing report: A detailed report that outlines the progress of the marketing campaign across all target countries, including key metrics such as website traffic, leads generated, and sales.
- Annual global marketing plan: A comprehensive plan that outlines the marketing strategy for the coming year, including target markets, goals, and tactics.
- Global brand guidelines: A document that defines Client’s brand identity and messaging for all target countries.
- Global content calendar: A schedule of content that will be published on Client’s website and social media channels in all target countries.
- Global SEO audit: An assessment of Client’s website and online presence in all target countries to identify areas for improvement.
- Global PPC campaign reports: Detailed reports on the performance of Client’s PPC campaigns in all target countries.
- Global social media analytics reports: Detailed reports on the performance of Client’s social media campaigns in all target countries.
- Global email campaign reports: Detailed reports on the performance of Client’s email campaigns in all target countries.
- Global media coverage reports: Reports on the media coverage that Client has received in all target countries.
Fees
Client shall pay Agency a monthly fee of [amount] for the services described in this contract.
Payment Terms
Client shall pay Agency’s monthly fee on the 1st day of each month.
Term and Termination
This contract shall commence on [start date] and shall continue in effect for a period of [number] months. Either party may terminate this contract at any time by providing written notice to the other party at least [number] days in advance.
Governing Law
This contract shall be governed by and construed in accordance with the laws of [state].
Entire Agreement
This contract constitutes the entire agreement between the parties with respect to the subject matter hereof and supersedes all prior or contemporaneous communications, representations, or agreements, whether oral or written.
Severability
If any provision of this contract is held to be invalid or unenforceable, such provision shall be struck from this contract and the remaining provisions shall remain in full force and effect.
Waiver
No waiver of any provision of this contract shall be effective unless in writing and signed by both parties.
Notices
All notices and other communications hereunder shall be in writing and shall be deemed to have been duly given when delivered in person, upon the first business day following deposit in the United States mail, postage prepaid, certified or registered, return receipt requested, addressed as follows:
If to Client: [Business Name] [Business Address]
If to Agency: [Marketing Agency Name] [Marketing Agency Address]
or to such other address as either party may designate in writing from time to time.
Counterparts
This contract may be executed in one or more counterparts, each of which shall be deemed an original, but all of which together shall constitute one and the same instrument.
Additional Considerations for Integrated Global Marketing Contracts
In addition to the standard provisions that are typically included in integrated local marketing
المصادر
- sec.gov/Archives/edgar/data/1291396/000119312509091361/dex421.htm
- edgar-online.com/ExternalLink/EDGAR/0001140361-11-024712.html?hash=a99c9d2d44e647f96ed3769e362a70ed2209d68b6f42ce846afe7f089f158129&dest=EX10_1_HTM
- sec.gov/Archives/edgar/data/1458696/000119312520107153/d917332dex992.htm
- curtislumber.com/terms-conditions/
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